THE PRINT AD AGENCY

 THE PRINT AD AGENCY ™ is a Black-owned modeling agency founded by Ray Robinson in 1985.

 It is known for representing models, with a special focus on women of color, for lucrative national print advertising campaigns. 

Overview

• Legacy:  THE PRINT AD AGENCY ™  is considered the oldest and one of the top Black-owned modeling agencies in the world.  
• THE PRINT AD AGENCY ™   is a prominent, Black-owned modeling agency headquartered in New York City with a significant presence in Los Angeles and other major U.S. cities. 
•  Established in 1985 by owner Ray Robinson, it identifies as the oldest Black-owned modeling agency in the world. The firm specializes in representing women of color and securing high-paying national print advertisement campaigns, which can pay between $10,000 and $50,000 for a single day's booking.  
• Specialization: National print ads, though they handle all types of modeling bookings.
•  Target Audience: Focuses on individuals seeking modeling as a way to earn "extra income" alongside their regular jobs, rather than just full-time career seekers. 
• Representation: Currently represents around 97 models across the United States, including cities like Atlanta, Chicago, Dallas, and Miami.
• Focus: The agency specializes in securing print ad campaigns for its models, which can provide a significant source of supplementary income. These bookings can offer a minimum of $1,500 for a half-day booking and potentially pay $100,000 for a full day. On average, national print ad campaigns pay between $10k to $50k for a one-day booking.
• Location: While based in New York City,  THE PRINT AD AGENCY ™ also handles business from locations including Los Angeles, Atlanta, Dallas, and Chicago.
• Application: Aspiring models must email the agency to set up an appointment and provide a specified set of headshots and body shots, along with their personal stats.
• Additional services: The agency also offers guidance and test-shot services for new models.
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 The agency's portfolio of work includes:

• National Print Ads: The bulk of their placements are for large-scale print advertisements appearing in magazines, catalogs, and other publications across the U.S..
• Specialized Campaigns: They have specifically marketed opportunities for specialized work, such as hosiery print campaigns, which they note can pay upwards of $25,000 for a one-day booking.
• Commercial Bookings: While print is their specialty, they also manage other standard modeling bookings, including commercial and promotional roles.
• Diverse Client Roster: They represent a variety of age groups and types, including child models for commercial work and "real people" looks for lifestyle advertisements.